Welcome to the
Design Excellence
Centre
Experience Your
Vision from an
Immersive Perspective
Digital and XR Capabilities
XR Lab
Dreaming
Your
Designs
We believe the digital dimension enhances craft - giving it an agile flexibility, pushing what-if exploration to new levels for Iterative Design. We give our renders an edge with AI as an assistant in rapid renders and rendered animations.
XR Lab
Solid Design
Decisioning
Bring a new level of certainty to decision-making with immersive experiences at our XR Labs. This digital-first approach reduces prototyping cycles, identifies design risks earlier, and provides actionable insights—streamlining the design workflow.
With CAS, Precision Meets Intuitive Visualisation
Translate design intent into seamless, manufacturable surfaces while preserving the emotion that defines breakthrough mobility experiences.
DIGITAL MANUALS
Specialist Guides
to Comprehensive Systems
Our digital manuals replace static documentation with interactive, user-friendly platforms. The guides offer OEMs and technical experts the clarity and efficiency to support precision processes with greater speed.
Example Manual A
Example Manual B
Example Manual C
INTERACTIVE DESIGN - USER EXPERIENCE
Innovation-led User Experience
INTERACTIVE BUCKS
A bespoke interface at Autostudio, our Interactive buck extends the tactility in physical prototyping into the digital dimension. With integrated displays, sensors, and responsive elements, they allow stakeholders to test drive interfaces, evaluate ergonomics, and experience connected mobility.
FULLY STREAMLINED PROTOTYPING
Phygital Prototyping
Under One Roof
We have created a streamlined, end-to-end workflow. Design, engineering, and compliance move in sync— enhancing user experience, and unlocking market readiness.For global OEMs, mobility directors, and startups, our prototyping ecosystem offers clarity, agility, and a future-looking design partnership..
Covering a vast area spanning over 20,000 sq feet, our centre pioneered clay modelling in the Indian automotive studio culture. Today, our in-house talent is powered by a proficient workshop with XR Labs, and the capacity for batch production of parts and components.
Miniature Studio
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Blending true human craft and technology
Meticulous validation,
at scale, at the Proto Studio.
Elevating visualisation
Envision your designs by immersing in them.
Case Study No. 4
Case Study for Clay Modelling
Combining powerful automation and true human craft. Characterised by flowing curves, this concept car was envisioned as a premium mid-range sportscar for the Indian market.
Services
Research and Ideation
Concept Creation
CAS Modelling
Clay Modelling
Hard Model - Show Model
The calm minimal surfacing and detailing blended with dynamic continuity and flow of the character lines further helps accentuate the sports proportion of the concept car, adding to its emotional character for a car designed for those seeking a refined and a sustainable lifestyle.
From early conception, to precision milling and our in-studio expertise sculpting and CLASS A Finishing the car, we showcase a phygital blend of enhanced automation in milling and true human craft in conception, sculpting and finishing the hard model.
The Sculptura was presented at the AutoExpo 2010 in India.
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“Sculptural Aesthetics was the key theme for this project and we identified a market for a sustainable yet exclusive automotive design. The concept car visualizes beauty and a taste for refined living at a sustainable price.”
Anupan Tomer
Project Lead
Desmania Autostudio
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Blending imagination
and the engineered approach -
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Build the future of mobility with us. Let us begin
Featured Project: Automotive Design
CAS to Class A
One-Stop Shop for OEMs - A project
that we delivered end-to-end
At the forefront in building multidisciplinary talent in automotive design.
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Join Us
We are always on the lookout for talent.
What sets Autostudio apart as a studio is that are immersed in a fully multi-disciplinary environment, where diverse skillsets and approaches converge.
Concept Designers
CMF
CAS Designers
ClassA
Engineers
Digital Experience
Clay Modelers
Prototyping
Business and Strategy
