Welcome to the
Design Excellence
Centre
THE POTENTIAL
Our Services.
SERVICES
Our Services
— We work to redefine the mobility experience.
THE
POTENTIAL
Our Services - We work to redefine the mobility experience
Setting Your Vision to Motion
1/6
Design and Styling
When design is the destination, conception is key. Ideation & brainstorming, Digital 2D renders and detailed CMF.
2/6
Digital Surfacing
We design the seamless translation of surface artistry to prototype-ready, fully validated designs. Polygon –Sub D, Blender, CAS (Alias), scan - Class-A
PROJECTS
Lectrix
Hero Valeo Xoom
LML Star
TCS Buck
Captain Tractor
Zetor Tractor
3/6
Clay Modelling
We pioneered clay modelling in the Studio context in India, and have evolved this practice to the cutting edge, with precision milling, digital accuracy, and the irreplaceable artistry of human sculpting.
PROJECTS
Lectrix
Desmoto
PROJECT
Materials and Finishing
We offer specialized Color, Material, and Finish services through a dedicated, innovation-driven team focused on innovation and aligned with emerging trends.
The team delivers distinctive, forward-thinking solutions tailored to each client. Through thoughtful CMF design we enhance the product’s visual appeal, tactile experience, and overall coherence—significantly improving its perceived quality and value.
4/6
XR and Digital
Experience Your Vision from an Immersive Perspective, with unparalleled personalisation. We deliver CGI and animation, VR experiences, Web interactive modules and HMI.
PROJECTS
PROJECT
PROJECT
TCS Buck
5/6
Prototyping
We deliver foam modelling, hard modelling , clay modelling , rapid prototyping, show model & BUCK, scale models
PROJECTS
BSA
Hero Centennial
Lectrix
Hero Valeo Xoom
LML Star
TCS Buck
Zetor Tractor
XR and Digital
Unparalleled Personalisation
Bringing an agile flexibility, pushing what-if exploration to new levels for Iterative Design.
Immersive Client Experiences
Clients can bring a new level of certainty to decision-making. Experience your designs in virtual environments, in scale.
CGI, Animation and AI
We give our renders an edge with AI as an assistant in rapid renders and rendered animations.
Accessories Design
Trusted by global leaders like Hyundai, Kia, and Suzuki, our accessories design team creates innovative lifestyle solutions that extend brand identity, enhance usability, and add value to every journey.
Case Study No. 4
Case Study for Clay Modelling
Combining powerful automation and true human craft. Characterised by flowing curves, this concept car was envisioned as a premium mid-range sportscar for the Indian market.
Services
Research and Ideation
Concept Creation
CAS Modelling
Clay Modelling
Hard Model - Show Model
